30 juli: Land der Ideen



IIn the Euregio Rijn-Waal farmers, companies and research institutes have joint forces to develop a hemp texile chain in the region. The aim is to produce hemp textiles in a sustainable way and to enhance regional economy.
In this project the hemp textile production chain is concentrated in the Euregio Rhein-Waal: Dutch and German farmers grow the hemp and regional textile companies transform the fibre into yarns and fabrics. The project is supported scientifically by Plant Research International - Wageningen UR, Haus Riswick - Landwirtschaftskammer Nordrhein-Wesfalen, Kleve and Deutsches Textilforschungszentrum Nord-West e.V., Krefeld.





In a Germany-wide competition, 365 landmarks were selected from more than 1,200 applications to present themselves and their ideas and innovations to the public on one day in 2007. These “landmarks” are private and public institutions, cultural and church organisations, social projects, companies, and scientific research centres. The Regional hemp textile chain project has been selected as one of the 365 landmarks for 2007. On 30 July the results of the project have been presented in Kleve (Germany). The following companies and institutes contributed to the fashion show held in the afternoon:

Delivery of the certificate “Winner in Land der Ideen“



• Gardeur AG, Mönchengladbach
• Cars Jeans, Amsterdam
• Design studio 93, Bovenkarspel
• Hochschule Reutlingen, Facultät Textil und Design
• Hochschule Berlin
• Hanfhaus - Hempro International, Dusseldorf
• Julius Boos jr., Goch
• Pierre van Hems, Krefeld
• Elena Pereira, Wageningen
• Softwoodenshoes, Hengelo
• Van der Meche-Hetzel, Kleve
• Slowmade - voor natuurlijk geverfde stoffen, Zutphen

hennep

Mini skirt with gilet from hemp denim fabric by Cars jeans and jeans designed by Elena Pereira
Hemp can be used as building material or to build interiour parts of cars

During the show various designs were shown from fashion companies like Gardeur and Cars Jeans, Also young designers like Elena Pereira showed their designs. Also other applications were shown like interiour parts of cars and building materials
Hempwoodenshoes designed by Iris Tinnenbroek and Katja Cankar, after an idea of Softwoodenshoes
Designs by Design studio '93, Faculteit Fashion und Design, Hochschule Reutlingen and Hanfhaus

Also more playful items were showed. Typical Dutch wooden shows were combined with printed hemp fabrics. A new souvenir from the Netherlands? The final showed that hemp can also be used for haute couture. Designs from the Faculteit Fashion und Design of the Hochschule Reutlingen were showed in combination with a suit made in collaboration with Hanfhaus and hemp clothing designed by Design Studio '93.

Design by Faculteit Fashion und Design, Hochschule Reutlingen
suit of 50% hennep fabric, in collaboration with Hanfhaus




This day was cofinanced by the EU-program INTERREG IIIA of the Euregio Rhine-Waal and the Dutch and Northrhine-Westfalia ministries of Economic Affairs

The initiative "365 Orte im Land der Ideen" is supported by Deutsche Bank.